Demonstration and Trial Policy
Published at: www.metadat-ai.com/legal/policies/demo-trial
Document reference: MAI-DTP-001 Version: v2.2 Last updated: October 2026 © METADAT-AI LTD (Company No. 17486598)
| This Policy applies to every demonstration and trial of the Metadat-AI Platform, whether run by an authorised reseller or by Metadat-AI with a direct customer. It is a Living Document. |
1. Scope and Status
1.1 This Demonstration and Trial Policy (the "Policy") is incorporated by reference into the Customer Terms (clause 2.6) and each Reseller Agreement. It applies to resellers ("Resellers"), to customers and prospective customers that take part in a Trial (each a "Customer"), and to Metadat-AI.
1.2 Capitalised terms have the meanings given in Part 1 of the Master Definitions Schedule (www.metadat-ai.com/legal/definitions) or the Customer Terms. In this Policy: "Demonstration" means a presentation of the Software to a prospective Customer, operated by a Reseller or Metadat-AI; "Trial" has the meaning in clause 2.6 of the Customer Terms; and "Development Environment" means Metadat-AI's development, demonstration and trial environment, which runs on Metadat-AI's own Mac Studio hardware at its registered office in London and is separate from the production environment (currently dev.metadat.ai). Resellers may be given access to it for Demonstrations and Trials.
1.3 If this Policy conflicts with the Customer Terms or a Reseller Agreement, that agreement prevails.
2. The Development Environment
2.1 Demonstrations and Trials currently take place in the Development Environment. It is never used for production processing, is shared between users, is updated frequently with less testing than production, may be slower and is not indicative of production performance. It is provided as is, as set out in the Customer Terms and the Reseller Agreement.
2.2 No one may use the Development Environment for commercial, live or revenue-generating processing, use it in a way that disrupts other users, or attempt to extract, reverse-engineer or benchmark the underlying models. All commercial use takes place in production and is chargeable under the Price Book.
2.3 Metadat-AI may set limits on file counts, clip length, file size and processing volume, and may log and monitor all use, for security, capacity and compliance purposes.
2.4 Metadat-AI may suspend access to the Development Environment immediately if it reasonably believes it is being misused, used in breach of this Policy or for anything other than genuine pre-sales activity, or poses a security or reputational risk. Where Metadat-AI reasonably believes the Development Environment has been used to process production volumes, generate commercial outputs or avoid paid subscriptions, it may also impose processing limits and charge for that use at the PAYG Rate from the date the misuse began.
2.5 The infrastructure arrangements for Resellers' demonstrations and Trials (including any Reseller demonstration server) are in the Reseller Operating Standards.
3. Demonstrations
3.1 A Reseller may demonstrate the Software to prospective Customers for the purpose of selling it, under its Reseller Agreement and this Policy. Demonstrations are not separately chargeable.
3.2 Demonstrations use short clips rather than full-length content, and only content that is: (a) approved by Metadat-AI for demonstrations; (b) owned by the Reseller; (c) licensed from a third party on terms that permit demonstration use; or (d) supplied by the prospective Customer with its written consent (and, where it contains real Personal Data, only as clause 5.2 permits for a Trial). The person running the Demonstration must hold the rights needed for the content.
3.3 Demonstrations of the Facial Recognition Features use only galleries and content approved by Metadat-AI for that purpose.
3.4 Demonstrations must not be used as a substitute for a Trial or for a subscription.
4. Trials
4.1 Approval. A Trial needs Metadat-AI's prior written approval. A Reseller requests it at least 5 Business Days before the proposed start, giving: the Customer's name and contact; the proposed start date and length; the written success criteria agreed with the Customer; whether the Customer is also evaluating a competing product; and whether real personal data or Biometric Data will be used. Metadat-AI's approval states the environment the Trial will use. Production is used only where Metadat-AI agrees in writing.
4.2 Length. A Trial lasts no more than 30 days unless Metadat-AI agrees otherwise in writing (Customer Terms clause 2.6).
4.3 One Trial per Customer. No further Trial may start with the same Customer within 6 months after the end of a previous Trial, whichever Reseller ran it, without Metadat-AI's written consent.
4.4 Charges. Trials are charged at the PAYG Rate in the Price Book unless Metadat-AI agrees in writing before the Trial starts to waive or reduce the charge.
4.5 Outputs. Trial outputs may be used only to evaluate the Software. The Customer has no right to use them for any other purpose unless it subscribes. Hosted Trial content and outputs are deleted as set out in the Data Processing Agreement (within 30 days of processing), unless the Customer subscribes and keeps them in its account.
4.6 Feedback. The Reseller must give Metadat-AI the Customer's material feedback, and its decision whether to subscribe, within 10 Business Days after the Trial ends.
5. Trial Data
5.1 Trials use synthetic data unless real data is permitted under clause 5.2.
5.2 Real data containing Personal Data may be used in a Trial only where: (a) Metadat-AI has agreed in writing (Customer Terms clause 2.6); (b) the Customer has accepted the Customer Terms and the Data Processing Agreement for the Trial, as controller; and (c) for any Biometric Data, the Customer has signed the Biometric Addendum and Metadat-AI has issued an Activation Certificate for the relevant mode, before any processing.
5.3 No one may enrol, identify or match any individual who is or may be under 18 in any Demonstration or Trial (Acceptable Use Policy clause 3.4A).
5.4 Where real data is processed in the Development Environment for a Trial or Demonstration, Metadat-AI applies appropriate security measures, restricts access to authorised personnel, does not use the data for production or any other purpose, and deletes it as set out in the Data Processing Agreement.
6. Updates
This Policy is a Living Document. Metadat-AI may update it by publishing a new version at www.metadat-ai.com/legal/policies/demo-trial. Updates take effect in accordance with section 13 of the Standard Legal Terms: an update that materially and adversely affects a Reseller or Customer takes effect 30 days after Metadat-AI gives notice of it by email or in the Platform, with a right to terminate the affected agreement before then; updates required by law, a court or a Regulator, or needed to address a security risk, take effect on publication.
7. Contact
Trial requests, notices and questions: legal@metadat-ai.com.
Version History
| Version | Date | Change |
| 1.1 | 26 September 2026 | Previous version. |
| 2.0 | October 2026 | Rebuilt: applies to resellers and direct customers; trial length 30 days; real data only with the DPA, and Biometric Addendum and Activation Certificate for biometric data; development environment terms from Price Book section 9B absorbed; demo server detail moved to the Reseller Operating Standards; trial charges moved to the Price Book; indemnity, competitor bans and generic compliance text removed. |
| 2.1 | October 2026 | Development, demonstration and trial environment (Mac Studio hardware, London office) described; real data there only for authorised Trials and Demonstrations with appropriate security (clause 5.4); prospect-supplied demonstration content with personal data treated as a Trial. |
| 2.2 | October 2026 | Pricing references updated to the Price Book v3.0 (PAYG Rate). |
Demonstration and Trial Policy v2.2 | October 2026 | METADAT-AI LTD | www.metadat-ai.com/legal/policies/demo-trial