Find it. Edit it. Air it.
Broadcasters hold decades of content and post-production teams receive more rushes than anyone can log. Metadat-AI makes every second searchable, and checks content before it reaches the audience.
The challenge
- Produce more with fewer people and less budget.
- Rushes arrive faster than anyone can log them, and missing or inconsistent tags hide useful footage.
- Large archives are costly to store. Nothing gets deleted, but untagged content is hard to reuse.
- Time is wasted looking for assets, sometimes for weeks, with spreadsheets and reliance on what individuals remember.
- Petabytes cannot be egressed or sent to third parties, especially with mixed licences.
- Offensive content brings huge fines and brand damage.
- AI tagging at multi-petabyte scale is cost prohibitive.
How Metadat-AI helps
- Logged automatically Tags for scenes, speech, objects and on-screen text appear without anyone typing them in.
- Find assets in seconds Search by what is seen or said, or describe the clip in plain English, instead of searching spreadsheets or file names.
- Reuse what you already own Once content is tagged, it can be found, repackaged, licensed and monetised.
- Works in your existing tools Results appear in the asset management system your editors already use.
- Check the edit before it airs Flag risky content by category and exact moment, and classify scenes in the style of BBFC ratings, so editors can fix it before it is published.
- Your media stays where it is Run in your own environment, so petabytes are never egressed or sent to third parties, whatever the licence mix.
- Affordable at petabyte scale Unique Frame ID analyses only the frames that matter, cutting metadata noise by 87%. Pricing is per hour, with no egress fees.
Models and features used
- Media Tagging Speech, scenes, objects and on-screen text, searchable inside your MAM.About Media Tagging
- Auto-Compliance Check the edit before it is published, with risky content flagged and scenes rated in the style of BBFC ratings.About Auto-Compliance
- AI video detection Checks news, user-generated and archive footage for AI-generated video before it airs.About AI video detection
- Unique Frame ID Analyses only the frames that matter, keeping cost down at scale.About Unique Frame ID
- Audio and speech Transcripts, speakers and spoken language.About audio and speech
- Deployment Your cloud or your own hardware, so content stays confidential.About deployment
FAQ
Does our media leave our environment?
Not when you run Metadat-AI in your own cloud or on your own hardware.
Does it work with our existing tools?
Yes. Metadat-AI connects to asset management and creative tools, so your team keeps working where they do today.
Can it handle rushes as they arrive?
Yes. Content is tagged as it is ingested.
Can we check an edit before it is published?
Yes. Auto-Compliance flags risky moments by category and timecode, so editors can fix them first.
Does the AI make the final call?
No. AI finds and flags, and your people decide.
Can it cope with a very large archive?
Yes. Unique Frame ID and per-hour pricing are designed to keep tagging affordable at petabyte scale.
Can we use it on content with mixed licences?
Yes. Your content is processed in your own environment, so it is not sent to a third party.
Can we rate content for a particular time slot?
Scenes are classified in the style of BBFC ratings, so editors can see what to trim to fit a slot.