Face recognition, with legal controls built in
Find the people who matter in your media, and keep the law on your side.
What it does
- Recognises people you choose in video and images.
- Lets you train your own for your presenters, athletes or talent.
Biometric data needs care
Face recognition processes biometric data, which is tightly regulated under GDPR and the EU AI Act. Metadat-AI is designed with those rules in mind. Face recognition is switched on per deployment, by you as the deployer or by us, only after we issue an activation certificate confirming the legal basis, responsibilities and safeguards.
Tested for fairness
We have run 107,535 demographic bias tests: 21,049 face-matching comparisons across four ethnic groups, and 86,486 images for gender and age estimation across seven. Face-matching accuracy differs by 2.65 percentage points between the best and worst group, against our target of no more than 5. Face detection fails more often for some groups, and gender and age estimates are approximate, so we report these separately and keep testing.
Do you need faces at all?
Often not. For sports, our non-biometric player recognition identifies players from shirt numbers and names instead.
Your data stays yours
Run face recognition in your own cloud or on your own hardware.
FAQ
Is face recognition always on?
No. It is off by default and activated per deployment, following an activation certificate.
Is it legal?
It depends on your jurisdiction and purpose. We help you understand the requirements. This page is not legal advice.